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New EnvisionRxOptions President Dan Robson Brings Vision of Growth

February 18, 2020

Dan_Robson_1_5x7_withName&TitleEnvisionRxOptions, a wholly owned subsidiary of Rite Aid and parent of EnvisionRx announced that Dan Robson, a 30-year veteran of the pharmaceutical industry and member of the EnvisionRxOptions family, was appointed president of the pharmacy benefits and services company. He will lead all aspects of EnvisionRxOptions' operations. This includes pharmacy benefit management (PBM) companies EnvisionRx and MedTrakRx, mail and specialty pharmacies through EnvisionPharmacies, commercial and Medicare-approved prescription drug plans through EnvisionInsurance, end of life pharmacy care through HospiceRx, claims processing technology through LakerSoftware, prescription discount programs for under and uninsured patients through EnvisionSavings, and fertility savings through EnvisionFertility.

“I am excited to lead EnvisionRxOptions and its dedicated team,” Dan said. “As a partner our clients can trust, we offer products and solutions that complement their business strategies. Our innovation allows us to meet their needs in a rapidly changing industry and I see a lot of growth potential for us going forward.”

Dan most recently served as president of EnvisionRxOptions’ subsidiary MedTrakRx where he started as general manager of sales in 2016. “Through his leadership of MedTrakRx and previous healthcare industry experience, Dan has proven his expertise in the industry, dedication to clients and vision for growth into the future,” commented Heyward Donigan, CEO Rite Aid.  

Prior to his leadership at MedTrakRx, Dan served as the chief business development officer at Physicians Reference Laboratory, LLC where he led operations, marketing and sales teams, as well as clinical trials for hospitals and physician clinics. He also held roles at Pfizer and Bristol-Myers Squibb. He holds an MBA in business from Baker University and graduated with a Bachelor of Science in business from Kansas State University.

“EnvisionRxOptions offers comprehensive and consultative solutions that provide real value to our clients. Moreover, we are committed to a member-centric pharmacy benefit management approach that provides effective medication at the lowest cost,” concluded Dan. “I am honored to lead EnvisionRxOptions as it takes significant steps forward.”